Thursday, October 30, 2008

Credits are fun

I don't know how much viewers notice opening and closing credits, but I really enjoy making them. There's a lot of room for creativity. It's a place in a video where the illusion of continuity between image and sound is broken. You can change the typeface, manipulate the music, include non-music audio, or drop in b-roll. The "art" of it is more clear than in live-action footage. Anything you drop in that's not words on the screen can be a surprise.

It's also a place where viewers are thinking about the video as a whole, because the credits are talking about the video. In my current project, I'm using some b-roll from after the main event to break up the credits. I wonder if the audience will be distracted from the credits themselves?

They'll probably be looking for the remote.

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